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Founder & CEO

Founder & CEO

From a very young age, Alka Singh knew the path she will follow. Writing was always her passion but it all began from her love for reading. And, reading was just not a tool for passing time or a teenage hobby, her inquisitive nature always made her go through books which spoke about history, politics and other interesting things. Hence, love for research & analysis was always there. It is the right balance of her zest to achieve and patience in dealing with situations that sets her apart.

After completing graduation in Mass Communication & Journalism from Delhi University (DU) and some internships with Newspapers and News Channels, Ms. Alka began her career with the prestigious Times of India (TOI) as a Trainee and went on to work for the Student's Edition. Here, she was working closely with the Sales & Marketing team for a page dedicated to school students. She did the content writing, copywriting, editing and designing for the page.

After an experience of more than 3 years with TOI, she joined Educomp Solutions for a project which catered to school students in counselling them for making the right career choices. Here, she worked on the blueprint for creating content in different career options one can explore.

She then moved on to join HTCampus.com (Part of Hindustan Times) where she worked as a Content Strategist. Here, along with creating content for HTCampus.Com, she was responsible for Mycollegesabroad.com which offered information for students who want to go abroad. Apart from solely handling content creation, she also managed to create better brand awareness for the website by collaborating with various foreign embassies.

Today, after acquiring much experience on field she is making a mark for herself in the content development industry with Scriblerr (formerly known as YellowInk), a content writing agency. Scriblerr offers uniqueness and novelty in content creation in diverse genres with the commitment of exclusivity, SEO optimization and strong TAT.

Alka Singh
Founder & CEO